September 15, 2008

High Level Shopper’s Assessment Of Journey Outlets And Shoes

The search for shoes in their many styles can be quite the enjoyable experience because there are so many options - both online and in physical stores - from which to choose.

In fact, the market is seeminly saturated with manufacturers and styles of footwear to meet just about any imaginative request. Journeys Shoes are certainly among them.

Journeys Shoes is a popular chain of shoe stores known for its hip, edgy and young styles. The company also offers an online store that stocks a wide range of rare sneakers, stylish designs and unique accessories. The company’s slogan is “Attitude You Can Wear” - a testament to their targeted youth market.

So, how does the store really measure up? Do they have a strong return policy? How is their customer service? What’s the store atmosphere like? Is their selection as good as they say? For the answers to these questions and more, keep reading for a good review of Journeys Shoe stores.

Atmosphere in the Store

If you like multiple TVs blasting music videos, loud music blaring from speakers and spray painted walls, then Journeys is for you. This is clearly a store marketed towards the younger consumer, not your average adult buyer.

Customer Service

Thanks to their staff and emphasis on cool over quality, Journeys Shoes doesn’t score very high on the customer service scale. Be ready to interrupt the sales staff while they talk to friends on their cell phones or endure long waits, particularly on busy weekends.

The store also has a poor reputation for accepting returns based on manufacturer defects or quality problems. Partly because their target customer is younger, the company has a strict return policy. They will guarantee all shoes against manufacturer’s defects within 30 days of purchase.

However, they reserve the right to determine whether the merchandise is actually defective, and they won’t accept shoes not in their original packaging. When you compare this return policy with a store like Nordstrom’s - who will take almost any shoe back at any time - it’s a big difference.

Prices

Being cool costs money, and Journeys knows it. Their shoes and sneakers may be hip and even rare, but they come at a premium. However, alongside their higher-end brands, the store also stocks lower-cost items and offers numerous sales.

The brands carried are typically more expensive than those sold by most discount or department stores. They include Uggs, Roxy, Volatile, Sperry, Vans, Pumas and Rocket Dogs. Most of their shoes range in price from between $40 and $100, with the majority falling around the $60 mark.

The Final Word

If you’re a young adult looking for a funky pair of the hottest new sneakers at any cost, then Journeys Shoes is the store for you. On the other hand, parents looking for a nice pair of shoes at reasonable prices and from a store that offers consistent customer service should beware.

Filed under Clothing

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